Kleah Zara | D3 Security

D3 Security

D3 Security is an innovative B2B tech SaaS company in the cybersecurity industry. This Downtown Vancouver-based company serves some of the world's most renowned enterprises and organizations, including Disney and the London Stock Exchange.

I joined the marketing department as the Growth Marketing Coordinator. I grew in other areas of the team and was promoted as the Field & Brand Marketing Strategist.

Brand Strategy Highlights

Skills: Brand Management, Field and Event Marketing, Email Marketing, Data Analytics and Reporting, Marketing-Sales Alignment, Graphic Design, Writing and Editing, Photography

Industry: Cybersecurity, B2B Tech

Increased brand visibility and impact at major international cybersecurity conferences
Led meetings with marketing and sales teams from North America and EMEA to ensure consistent messaging and campaign alignment
Developed strategies and processes to enhance marketing-sales alignment, optimizing campaigns through post-event surveys and team guidelines
Designed social media graphics, led email campaigns, and optimized landing pages to drive engagement and maintain brand consistency
Tracked $100K+ expenses, overseeing vendors and ensuring timely, cost-effective execution
Reported and analyzed ROI, sales opportunities, and campaign data to refine strategies and improve brand impact
Coordinated branded collateral, merchandise, and logistics for events, ensuring consistent brand representation and quality experiences
Led marketing operation tasks for online webinars and in-person events and parties

Brand Strategy & Management

Bringing D3 to Cyber Pros

From research to execution to reporting on KPIs, I was responsible for strategizing how to increase D3's visibility and increase sales opportunities at major international cybersecurity conferences, while also helping roll out the company's new brand identity.

Responsibilties:

Researching best conferences to attend
Preparing field sales team members with conference plans and logisitics, and aligning them with the new brand messaging
Managing all email marketing campaigns, including creating templates, graphics, segmented lists, scheduling
Ordering company merchandise and giveaways, printed collateral, business cards, and banners
Updating D3's events page and landing pages, and all email templates and automated emails
Designing booth layouts at conferences

Field & Event Marketing

Experience Smart SOAR

Coordinating with several vendors and conferences, I was able to help promote D3 at numerous cybersecurity events globally. I also had the opportunity to attend and oversee the impact of our team's hard work, as well as, report on sales opportunities.

Cybersecurity Conferences:

RSA Conference - San Francisco, CA
Black Hat USA - Las Vegas, NV (See more below)
MSSP Alert Live - Austin, TX
SecTor - Toronto, CA
Black Hat Europe - London, United Kingdom
it-sa Expo&Congress - Nuremberg, Germany
FutureCon, Hou.Sec.Con, and many more

Black Hat USA

New Brand, Who Dis?

The new and improved D3 visual brand identity included dark backgrounds with clean (and a lot of times fun) bold elements. I captured these photos at Black Hat USA, where the new brand was successfully unveiled and received.

For Black Hat USA, I was responsible for:

Project managing the booth build, brand activation activity (on-site spray tattoo artist was a big hit!), and ensuring all tech and demo stations worked
Planning the logistics of ordering and delivering thousands of new swag items
Preparing the field team with new brand vision and messaging
Managing email marketing and coordinating with our social media team to promote our presence
Helping plan a sales dinner and post-conference party

Email Marketing

Strategy to Delivery

I managed dozens of email marketing campaigns, sending over 1 million emails to contacts from around the world. From creating automated emails, running simultaneous drip campaigns, to sending emails promoting new content and events, as well as 4 monthly newsletters, I was able to help increase brand awareness and nurture relationships on a global scale.

Responsibilities:

Created email marketing strategy and calendar
Scheduled emails based on segmented lists and geographic regions
Researched best practices, conduct A/B testing, and improve email health score, open rate, and click-through rate
Analyzed KPIs and wrote detailed reports

Email Samples: