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The Project

Skills: Brand Identity Design, Fonts and Colour Palette Selection, Research

Industry: Floral company, Decor

In this mock brand identity project, I created a brand identity for Powder Grass, a Los Angeles-based floral company specializing in using pampas grass for home, hotel, and wedding decor.  I selected fonts and colors and curated images that would resonate with a more affluent clientele.

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I acknowledge that the land on which I gather and work is the unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Səl̓ílwətaɬ (Tsleil-Waututh) Nations.

 

© Kleah Zara 2025. All Rights Reserved.

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